I would dearly like to get to the point where there my book sells a little, even when I do nothing to publicize it. Such sales could be the result of lucky web searching, but I will assume they are word-of-mouth sales. Recommendations. Yes!
But not yet. After a very busy week in which I managed to do no publicity at all, guess what? No sales. Or to put it another way:
'No deed' goes punished.